number five, know the basics of search engine optimization. use the correct key words throughout your text. put in plenty of links and include images and videos throughout your site. >>> his ground-breaking new york city nightclub studio 54 was the hottest ticket of his day. his hotel morgans reinvented the style for chic boutique hotels. ian trigger is yet again turning heads with a collection of exclusive hoegs and restaurants around the world including the brand new public chicago hotel on that city's gold coast. we caught up with this trend-setting entrepreneur to find out how he manages to build the buzz and stay ahead of the curve in a down economy in this "learning from the pros." ♪ shake it shake it ♪ shake your groove thing shake your groove thing yeah, yeah ♪ >> it's an instinct, a feeling, this is what's happening, this is where people are going. the velvet rope came about, when we opened up studio 54, we were in a bad neighborhood. a lot of street people. we wanted to keep the street people out. so we put up the rope. then th